
Luxury brand heritage: when history becomes strategic capital
In the luxury sector, time is a brand asset: heritage forms the basis of identity, nourishes emotion, and reinforces perceived value

In the luxury sector, time is a brand asset: heritage forms the basis of identity, nourishes emotion, and reinforces perceived value

Gucci The Tiger transforms Demna's first collection into a short film, starring Demi Moore, Edward Norton, Elliot…
Kering is postponing the acquisition of Valentino until 2028 at the earliest; ownership remains unchanged until then.
Audi and Adidas launch an F1 collaboration combining style, performance and sustainability: exclusive collection, fan events and…

Mulberry is accelerating sustainable luxury leather goods through a circular and regenerative model: responsible sourcing, traceability, take-back/repair…
Tod's has entrusted the management of its operations in the Americas to Marco Felci, an experienced luxury executive…

Laura Kim and Fernando Garcia are leaving Oscar de la Renta. Their creative era modernized the house…
Versace transforms fashion into a cultural experience, blending photography, poetry, music, and film. A premium, immersive narrative…
Bentley launches a collection of dog accessories dedicated to the Bentayga: tested seat belts, transport crates…
Ferrari showcased its autumn/winter collection at the heart of its production facilities, celebrating craftsmanship, precision and…
ThredUp is revamping its entire identity (logo, colours, typography) to speak more powerfully to a generation sensitive to environmental issues…

Bloomingdale's has entrusted its autumn campaign to Yinka Ilori, known for his vibrant patterns and joyful approach to…