Kering has chosen to until 2028 at the earliest Valentino. Until then, the ownership structure remains unchanged. This setback raises questions about the group's roadmap in a luxury market disrupted by volatility and competition.
Why the postponement?
The operation, designed to strengthen Kering's portfolio, is being hampered by a number of factors:
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performance was mixed , falling short of recent expectations;
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Fluctuating economic conditions across the entire sector;
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competitive pressure , with very aggressive rival groups.
Where does Valentino stand?
Founded in 1960, the Italian fashion house retains its couture aura and loyal clientele. The postponement offers it a breathing room : to continue its creative and commercial trajectory change in ownership immediate
What this means for Kering
For Kering, this delay is both a challenge and an opportunity :
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Focus efforts on Gucci, the group's pillar, to revive qualitative growth;
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Redirect investments towards other brands in the portfolio or potential targets;
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Accelerating innovation and sustainability (products, supply, retail), which have become selection criteria for customers and investors.
Valentino to 2028: Growth priorities
Without a short-term capital upheaval, Valentino can:
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Expanding its footprint in key areas (Asia, Middle East, Americas);
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Increase the number of creative sessions and dialogues with guest designers;
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Increase your digital power (e-commerce, social, CRM, live shopping) to better convert attention into sales.
A luxury market in flux
Between new expectations (authenticity, sustainability, use value) and turbulent economic cycles, houses must become more agile.
In this context, Kering's choice appears to some as a prudent decision, to others as a missed opportunity in the short term.
Report 2028
The postponement to 2028 creates a strategic limbo : Kering is adjusting its priorities while Valentino is consolidating its core business. The decisions made during this period—repositioning, product offering, distribution— will shape the balance of power in the next chapter of the luxury industry.
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