To celebrate its 65th anniversary, Graff is launching a unique exhibition in Shanghai that tells a story of brilliance: that of a jeweler who became a legend by crafting the rarest diamonds on the planet. Featuring iconic pieces, immersive scenography, and educational workshops, the house presents an anniversary chapter conceived as a journey—from rough diamonds to exceptional gems.
Shanghai, a showcase of modernity
In the electric energy of the metropolis, the "65 Years" pays homage to the elegance and creativity of Graff. Visitors walk through narrative rooms where each display case becomes a freeze-frame: collections, special orders, collaborations and key stages of a house founded in 1953 .
A journey through time and matter
The story revolves around jewelry , watches and art objects , which reveal the stylistic and technical evolution of the house: virtuoso cuts, minimalist settings that let the stone speak for itself, and bold designs that have redefined the codes of high jewelry.
Key points to remember
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The Graff Pink : a mythical diamond, a masterpiece of color and cut.
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“The Stars” : a jewelry constellation where volume and lightness sparkle.
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Custom creations : unique orders designed for collectors and personalities.
The workshop at your fingertips
Beyond the wonder, the route offers interactive installations : discovering the cutting stages, choosing the settings, highlighting… A way to understand what transforms a rare stone into a portable piece of art .
A world tour
After Shanghai, the exhibition is set to travel— Paris , New York , Tokyo are being considered—in order to open up the Graff narrative to an international audience and to place this anniversary within a cultural map .
Ethics and excellence
Graff reaffirms its commitments: traceability , responsible material selection, support for local communities , and reduced environmental impact. A vision that unites desire and duty , without compromising on excellence.
a legacy of brilliance looking towards the future
" 65 Years " doesn't freeze the past: the exhibition looks to the future, where innovation , expertise , and integrity remain the cornerstones of the house. A brilliant tribute… and a promise.
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