Embrace the "Summerween" Style for an Amazing Summer

Summerween, the gothic trend that's heating up the summer

With Wednesday Addams season 2 on Netflix, beauty takes a sharp turn, oscillating between sunshine and charcoal black. Summerween blends the spirit of Halloween with the lightness of a summer look . The mystery is maintained, the fabrics are lightened, and the intensity is carefully controlled. The result is playful, assertive, and surprisingly wearable in 30°C weather. This aesthetic appeals to fans of Wednesday Addams , but also to anyone who appreciates a lighter, gothic style without sacrificing the pleasure of summer textures.

Why is Summerween so appealing?

The term Summerween evokes the idea of ​​celebrating Halloween during the summer holidays. It allows you to break free from pastel shades without dressing up. Three reasons explain its popularity. First, an original mix of styles that refreshes the beauty trend . Second, a simple way to express your personality through a few signature details. Finally, a source offashion and makeup inspiration that's easy to adapt, from the office to after-beach looks.

Wednesday Adams, the matrix influence

Portrayed by Jenna Ortega, Wednesday Addams embodies a modern gothic style . The character inspires all-black silhouettes that breathe despite the heat. Contrasting collars, black dress , braids , dark lips. The key is coherence. Pick one or two signature pieces and keep the rest simple to maintain a summery style that can be worn all day.

The preferred color palette

Summerween is defined by a dark base enlivened with vibrant touches. Start with deep black for grounding, then inject a hint of scarlet , mysterious purple , or emerald green . For makeup, plum eyeshadow, charcoal eyeliner , and burgundy lipstick are all you need to create contrast. As for accessories, antique silver and black mother-of-pearl provide a subtle shimmer without being heavy.

Fashion: Dressing lightly without losing character

The challenge lies in reconciling gothic style with the weather . Opt for airy fabrics: openwork cotton, fluid viscose, or technical voile. The little black dress remains the key piece, but choose a midi or mini length, with lace embroidery or mesh cutouts. Add a white Peter Pan collar shirt for a touch of Wednesday. For shoes, alternate between black openwork ankle boots, strappy sandals, and patent leather Mary Janes. When it comes to jewelry, favor silver , spider, moon, or skull motifs , layered thinly to maintain a summery feel.

Makeup, the art of gothic glamour

No need for a heavy smoky eye to embrace summer. Create a light yet vibrant complexion with a veil of hydrating primer and a light dusting of powder only on the T-zone. On the eyes, a eyeliner , a blended dark brown eyeshadow, and deep mascara will provide the desired intensity. For the lips, choose between burgundy, plum, or black . The secret lies in lightweight textures and semi-matte finishes that withstand the heat. Set with a long-lasting mist, and slip a pencil and a mini powder into your bag for touch-ups.

Hairstyling: three immediate options

Wednesday's signature hairstyle remains the double braid. For summer, opt for a looser braid, leaving thin strands around the face, and add a matte black ribbon. An easy variation is to wear your hair down with soft waves created using sea salt spray. A third option is a messy bun secured with jeweled bobby pins. Whatever you choose, protect your hair with a UV spray and use a flexible hairspray to maintain movement.

Accessories and decorative details

Accessories define the summer look without overwhelming the silhouette. Think retro sunglasses, black leather bags with silver buckles, silver necklaces, and spider or beetle rings. Wide-brimmed hats protect from the sun while enhancing the edgy style. For the beach, a black pareo with a constellation print or a one-piece swimsuit with a square neckline adds a touch of goth chic without being over the top.

Where to find inspiration and how to adapt it?

Social media platforms like Instagram and Pinterest are overflowing with Summerween mood boards . Follow influencers who translate the Wednesday vibe into real-life looks. In fashion magazines , look for black and silver accessory selections, light makeup gothic tutorials , and suggestions for updated braids . The key is personalization. A white shirt, plum nail polish, a crisp line of eyeliner , and your look effortlessly embraces the theme.

Practical tips for a goth-friendly summer

The heat calls for some adjustments. Opt for breathable fabrics for your black pieces. Swap thick leathers for sandals and boots . For makeup, choose waterproof formulas and dark tinted balms that provide coverage without drying. For skincare, prioritize high UV protection, non-comedogenic gel textures, and gentle cleansing in the evening to maintain radiance. Finally, play with contrasts. Luminous skin, defined eyes, a deep lip—but not all at once if it's a long day.

Three Summerween looks ready to adopt

Terrace café look: light black dress , Mary Jane flats, silver mini bag, thin eyeliner , and plum lip balm. Sunset beach look: flowing black skirt, white tank top, strappy sandals, soft braids , and dark cherry lip gloss. Evening look: satin black jumpsuit, layered silver necklaces , open-toe ankle boots, burgundy lipstick , and a soft brown smoky eye.

Editor's note

Summerween isn't a costume. It's a way to infuse your summer with a nuanced gothic style , more poetic than dramatic. Keep the black, lighten the silhouettes, pay attention to the fabrics, and use dark colors sparingly, like a spice. The spirit of Wednesday Addams serves as a compass, and the summer weather does the filtering. The result is a look that embraces its character while remaining fresh, wearable, and modern.