Dunhill unveils the Frieze Master Talks 2025 program

Dunhill unveils the Frieze Master Talks 2025 : the event wherecontemporary art meetsart history

Billed as a highlight of the cultural calendar, the Frieze Master Talks 2025 , spearheaded by Dunhill, promises a fruitful dialogue between heritage and modernity. The ambition is clear: to illuminate the present through the past and to show how contemporary artists engage with the memory of works, styles, and techniques.

For an audience of collectors, curators and aesthetes, it is a event that combines intellectual rigor and aesthetics.

Why Dunhill involved in the Frieze Master Talks?

An icon of luxury and meticulous craftsmanship, Dunhill shares with the Frieze Masters a similar obsession with detail and the passing down of knowledge. By partnering with these panels , the British brand reaffirms its strong cultural positioning: valuing expertise, discerning eye, and a sustainable approach to beauty.

Thebrand experience here is fueled by ideas, references and encounters, all elements that matter to a cultured and curious audience.

Key themes of the 2025 panels

This edition focuses on three major themes that will resonate with both art enthusiasts andprofessionals.

• Reinterpreting classical works : how contemporary artists quote, subvert or reshape ancient canons.

• Cross-influences between historical art and current trends : from palette to formats, how the connections are built.

• The role of contemporary artists in redefining heritage : what to keep, what to transform, what to contest.

Each conversation will seek to go beyond theoretical exercises to offer concrete readings of works and practices, as close as possible to the studios and workshops.

A renowned curator for a unique vision

To orchestrate the Frieze Master Talks 2025, Dunhill has chosen a curator renowned for his cross-disciplinary perspective and his ability to create dialogue between different periods and media. His artistic direction will ensure the coherence of the panels, the quality of the speakers, and the central thread of the discussions.

Its mission: to guarantee a high level of analysis while making the subjects accessible to a wide audience, from informed novices to art market.

Key stakeholders

The program brings together contemporary artists, art historians , and critics . Each will offer a complementary perspective: the hand that creates, the eye that contextualizes, the voice that critiques. This diversity ensures a flow of ideas that moves from material to narrative, from gesture to context, from the studio to the museum. The public benefits from a 360-degree view of the challengescontemporary art faces in relation to artistic heritage.

Bridging the past and present: case studies

The hallmark of Frieze Master Talks lies in their concrete examples. Expect analyses of contemporary works drawing on ancient references: pictorial quotations, reinterpretations of motifs, revived techniques, and reuse of materials.

The case studies will highlight how a classical composition can inform a digital installation, how an ancestral glaze engages in dialogue with a 3D print, and how an altarpiece format inspires a contemporary display.

This back and forth reveals that tradition is not a hindrance but a creative lever.

An intellectual but vibrant campaign

While these are indeed expert conversations, the atmosphere remains open and stimulating. The sessions emphasize clarity, visual demonstrations, and a wealth of references.

The Frieze Master Talks 2025 champion a culture of sharing: explaining without oversimplifying, contextualizing without being burdensome, and transmitting knowledge without dogmatism. This approach fosters engagement from a diverse audience, from young visitors to seasoned collectors.

Public participation and interactive sessions

The question-and-answer session is an integral part of the format. Participants can ask questions of the speakers, offer counter-examples, and guide the discussion. This approach transforms the audience into a true partner in the panels.

For professionals, it's an opportunity to refine a curatorial perspective or to inform an acquisition strategy. For enthusiasts, it's a rare moment of close contact with those who are shaping the narrative ofart history in the present.

What the Frieze Master Talks bring to artists and collectors

For artists, the stakes are twofold: to gain visibility among an expert audience and to situate their work within a clearly defined historical context. For collectors, it's a time for developing their eye, useful for distinguishing genuine artistic lineage from opportunistic appropriations.

The Frieze Masters thus offer a demanding framework that fosters knowledge and trust, two pillars of any lasting relationship with the art market.

How to register and prepare for your visit?

Demand is expected to be high. Advance registration is recommended. The official Dunhill website will soon publish the full program, schedule, and participation details. Practical tip: plan your itinerary around the topics that interest you, list the panels , and arrive prepared with some questions.

Light preparation optimizes the experience and allows you to get the most out of each session.

A signal for the luxury and culture ecosystem

By venturing into this intellectual territory, Dunhill demonstrates that a luxury brand can be a credible cultural player. Supporting the Frieze Master Talks 2025 affirms that beauty is as much about thought as it is about contemplation, that style is born from a dialogue between memory and invention.

This stance reinforces the symbolic value of the brand and enriches theexperience offered to its communities.

An event not to be missed

Conceived by Dunhill and led by a leading curator , the Frieze Master Talks 2025 promise to be a major event for anyone wanting to understand how contemporary art engages with heritage .

Demanding panels , high-level speakers, active public participation and enlightening case studies: everything comes together to make this edition an important chapter in the dialogue between past and present.

For art enthusiasts , market professionals , and art history lovers , this is the perfect opportunity to sharpen their eye and broaden the conversation.

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