A symbol of luxury and creativity, Chanel has opened a satellite gallery in Tokyo , extending its connection to 19M , its iconic space dedicated to the Métiers d'Art . This Japanese location celebrates the intersection of heritage and innovation , continuing the mission of the Parisian site, which was created to bring together the group's artisanal houses.

More than a showcase, this gallery is a sensory experience that allows you to see, touch and sometimes practice the gestures that make the house unique.

The 19M concept : a hub of creativity and excellence

Born in Paris, 19M brings together partner houses at the heart of the Chanel. Embroiderers, feather workers, jewelry makers, shoemakers, leather goods makers , and other workshops share a common ambition: to preserve rare skills while projecting them into the future. The Japanese branch follows this same principle.

By opening a gallery in Tokyo, Chanel is disseminating the spirit of 19M to an audience curious about the processes, tools, and materials. The objective is clear: to demonstrate that the beauty of a garment originates first and foremost from a hand and the time devoted to detail.

An exhibition that brings you closer to the gestures.

The exhibition design prioritizes immersion. Visitors move among archival pieces and contemporary creations, while watching live demonstrations. At each station, a craftsperson explains the logic behind the technique, the reason for a stitch, the application of tension. We then understand how an idea becomes volume, then silhouette.

The jobs presented

Embroidery : beads, sequins, metallic threads and needle or crochet techniques give relief and light to surfaces.
Sewing : assembly, shaping of volumes, adjustments to the millimeter for an impeccable fit.
Marquetry : goldsmith-like precision applied to materials, inlays and graphic motifs in the service of accessories and objects.
Perfumery : from composition to packaging, an art of sillage and gesture that extends the Chanel.

Each section tells a story of material and patience, illustrating the strength ofcraftsmanship when it meets the demands of haute couture.

Interactive workshops for learning by doing

Reinventing the chain

A highlight of the gallery is its workshops , open to the public, where participants can try an embroidery, understand a sewing, manipulate marquetry , or explore the construction of a perfume. These short sessions, led by professionals, provide simple and practical insights. Visitors leave with a new perspective on clothing and accessories, seeing them as less decorative and more architecturally structured.

A strong cultural link between France and Japan

This Tokyo address fosters a fruitful Franco-Japanese dialogue . Japanese audiences, sensitive to notions of ritual, precision, and respect for materials, find a natural cultural affinity in the applied arts . Chanel shares its heritage there while listening to local sensibilities, which value simplicity, meticulous detail, and a long-term perspective. The result is an exchange of aesthetics and practices that enriches creativity on both sides.

Heritage and innovation : Chanel 's vision

While the gallery pays homage to historical techniques, it also showcases today's tools. New fibers, research into lightweight materials, less energy-intensive fixing processes, traceability solutions: innovationis not just a slogan, it's a means of increasing the quality and durability of the pieces. Visitors discover how craftsmanship embraces progress to better preserve what is essential: the emotion of a hand working the material.

A unifying event for fashion andart

The launch brought together designers, journalists, artists, and friends of the house. Performances, public talks, converge and workshop presentations punctuated the evening. This program underscores Chanel 's ambition : to make 19M a vibrant space where art and fashion , a place where people come as much to see as to understand. Initial feedback praises the quality of the works on display and the authenticity of the educational approach.

A experience enhanced by transmission

The promise goes beyond mere contemplation. By explaining the value of each step, the gallery strengthens the connection to the finished product. Understanding a lining, a bias binding, an interlining, also means appreciating and caring for your garment more fully. This approach reflects a more responsible vision of luxury , where longevity and care take precedence over accumulation.

Perspectives: The 19M in motion

The Tokyo stopover appears to be the first stage of a traveling program. Eventually, Chanel could extend this format to other cultural capitals to showcase its artisanal crafts . This expansion has a strategic advantage: attracting new vocations, promoting careers in workshops, and raising awareness among an international audience of the value of time spent crafting.

Visitor tips to fully enjoy your visit

Allow time to attend the full demonstrations
Register in advance for the interactive workshops which have limited capacity.
Let the mediators guide you; their explanations will transform your perspective on the pieces.
Observe the finishes, colors, and textures under different lighting to grasp the richness of the materials.

19M Gallery in Tokyo

With the Galerie du 19M in Tokyo, Chanel offers a vibrant tribute tocraftsmanship, creativity , and the passing down. The initiative connects heritage and innovation, celebrates artistic skills , and reaffirms the responsibility of a house that chooses to open its doors. At the crossroads of exhibitionand workshop, this journey into the heart of craftsmanship offers a valuable experience, both aesthetic and educational, that illuminates the present and reveals much about the future of creation at Chanel.