US tariffs: a headache for British brands
The increase in tariffs on exports to the United States is putting pressure on prices and perceived value .
Observed responses:
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Fine repricing (balances by ranges, limited editions to preserve desirability).
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Customer loyalty (VIP services, alterations, personalization).
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Enhanced shopping experience (private appointments, live shopping, concierge service).
Objective: to protect margins without diluting brand image in the American market.
Harrods opens a men's section "by brand"
The London department store is opening a new men's area organized by brands rather than by categories.
What this changes:
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An immersive journey faithful to the identities (decor, storytelling, capsule collections).
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Editorial merchandising : drops, exclusives, on-site styling and alteration services.
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Conversion boosted by the clarity of the offer and the upgrading of the service.
Tokyo Fashion Week: Redefining its role
Under pressure from Paris/Milan/NY, Tokyo Fashion Week is banking on:
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Emerging creators and international collaborations ,
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Hybrid formats (phygital, public experiences),
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More focused curation to regain media and buyer attention .
The goal: to become a cutting-edge platform with a strong Asian perspective.
Luxury real estate: listing at a higher price, yes… but not without a plan
Before raising the selling price:
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market research (recent transactions, time on market).
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Psychological pricing : avoid the plateau that cuts off demand.
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Useful capital expenditures : kitchen/bathroom refresh, lighting, outdoor spaces.
To attract buyers: -
Premium digital marketing (pro photos, drone, address storytelling).
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Virtual/3D tours for international clients.
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Home staging and complete file (plans, diagnostics, neighborhood services).
Responsible luxury: from posturing to proof
The houses are intensifying:
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Eco-sourced materials and traceability,
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Ethical manufacturing processes and community projects,
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Impact reports and measurable objectives.
Result: sustainable differentiation and loyalty from a socially and environmentally conscious customer base.
Luxury in the digital age: large-scale personalization
The combination of AI and data enables:
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Product recommendations, sizes, personalized routes ,
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One-to-one services (virtual stylist, clienteling),
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authentic and interactive
social media content direct-to-community relationship that strengthens engagement.
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