Flagship jewelry and watch stores: when the boutique becomes a brand house
May 27, 2026
Discover how flagship jewelry and watch stores become true brand houses, combining customer experience, luxury and business.
Founded in Geneva in 1755 by Jean-Marc Vacheron, Vacheron Constantin is the oldest continuously operating watch manufacturer in the world: 270 years of timepieces, from kings' pocket watches to contemporary grand complications, including the Berkley, the most complicated watch ever created. A member of Richemont, the Maison with the Maltese cross cultivates refined Patrimony watches, sporty-chic Overseas models that are heirs to the 222, and a workshop called Les Cabinotiers dedicated to unique pieces, the pinnacle of bespoke watchmaking.
May 27, 2026
Discover how flagship jewelry and watch stores become true brand houses, combining customer experience, luxury and business.
February 27, 2026
The luxury watch industry is experiencing a structural tension that shapes both supply and demand: on one side, powerful groups capable of massive investment,…
January 2, 2026
In the luxury sector, selling a product has never been the real issue. The product is obvious. The real issue is the aura
November 12, 2025
A journey to the heart of the Watches of the Year 2025, showcasing iconic brands, technical innovation, and unapologetic luxury. A vibrant panorama of watchmaking…
November 2, 2025
Vacheron Constantin expands its Overseas collection with two ultra-thin watches featuring a perpetual calendar and the caliber 1120 QP. A perfect…
November 1, 2025
Paris remains a major center for luxury watchmaking thanks to its historic houses, its artisans trained to excellence, and its innovations…
October 4, 2025
Vacheron Constantin's Parisian boutique is becoming a hybrid space. Luxury watchmaking, a partnership with Amélie Maison d'Art, exhibitions and workshops for…

September 25, 2025
In November 2026, Geneva will host a Concours d'Élégance horologique (Watchmaking Concours of Elegance) celebrating design, innovation, and craftsmanship. The program will feature contemporary pieces, vintage icons, and more