Automotive and luxury: when the car becomes a premium media outlet
June 7, 2026
The automotive and luxury sectors are forging new collaborations centered on experience, design, and performance. From Cannes to the paddocks of…
Tag Heuer
Founded in 1860 by Édouard Heuer in Saint-Imier, the manufacture dedicated itself to measuring sporting time: patenting the oscillating pinion in 1887, the Mikrograph accurate to one-hundredth of a second in 1916, the Carrera and Monaco chronographs, and the first automatic square watch worn by Steve McQueen in Le Mans. Becoming TAG Heuer in 1985 and a member of LVMH, the La Chaux-de-Fonds-based company continues its history in Formula 1, where it is the official timekeeper, connected watches, and iconic reissues of its racing heritage.
The Rolex Oyster centenary, or the art of transforming an icon into a strategy
May 7, 2026
One hundred years later, the Rolex Oyster serves as a strategic platform: nine new features, a legacy of water resistance, and a masterful narrative to continue…
Careers of Excellence 2026: when LVMH transforms recruitment into a lever of desirability
April 2, 2026
More than 10,300 visitors for a tour dedicated to recruitment and training: the figure has the clarity of a signal…
Audemars Piguet and the new race for integration: the case and the bracelet at the heart of the strategy
March 25, 2026
In the space of a few weeks, Audemars Piguet has sent two clear signals to the market: luxury watchmaking is no longer limited to…
Behind the scenes of OMEGA hospitality in Milan: when sport becomes a private luxury lounge
February 24, 2026
Major sporting events are no longer just about performance, timing, and podium finishes. For the brands, they have become…
TAG Heuer: a new direction for a promising future
January 23, 2026
Some announcements arrive like a simple press release, while others have the effect of a muffled thunderclap. The…
How did Formula 1 become the sport of choice for the luxury sector?
January 1, 2026
Formula 1 has transformed into a global lifestyle universe, ideal for luxury brands and their premium clients. Partnerships, VIP experiences, and…
Milan is preparing for LVMH Watch Week 2026
December 19, 2025
LVMH Watch Week 2026 will take place in Milan from January 19th to 21st, bringing together 9 Maisons (Bvlgari, TAG Heuer, Hublot, Zenith, Louis Vuitton, etc.)
TAG Heuer and Fragment: a reinvented collaboration
December 2, 2025
The new watch from the TAG Heuer Fragment collaboration combines Swiss precision with urban aesthetics designed by Hiroshi Fujiwara. Limited edition, design…
LVMH strengthens its position in watchmaking with La Joux-Perret
November 14, 2025
LVMH is investing in the Swiss watch manufacturer La Joux-Perret to consolidate its watchmaking expertise and support the growth of TAG Heuer and Hublot
LVMH: Celebrating craftsmanship at the heart of the Les De(ux) Mains du Luxe event
September 17, 2025
Discover how LVMH is showcasing craftsmanship at the Les De(ux) Mains du Luxe event, with the participation of six of its…