
Louis Vuitton's 2025 Christmas Log: gourmet luxury designed by Maxime Frédéric
November 27, 2025
The Louis Vuitton 2025 Christmas Yule Log is an exceptional creation by Maxime Frédéric, blending haute pâtisserie with the codes of luxury
A trunk maker established in Paris in 1854, Louis Vuitton invented the flat trunk and, with it, the art of modern travel; the Monogram canvas of 1896, created by his son Georges to thwart counterfeiters, would become the most recognizable motif in global luxury. The flagship of the LVMH group, the house combines leather goods, ready-to-wear, watches, and perfumes, and entrusts its artistic direction to leading figures of the era, from Marc Jacobs to Nicolas Ghesquière and Pharrell Williams. An empire born from a trunk, always in motion.

November 27, 2025
The Louis Vuitton 2025 Christmas Yule Log is an exceptional creation by Maxime Frédéric, blending haute pâtisserie with the codes of luxury

November 24, 2025
Louis Vuitton and Gucci are poised to become the leading luxury brands in the pre-owned market on eBay by 2025. This trend confirms the growth…

November 18, 2025
The article explains how brand storytelling allows luxury brands to differentiate themselves, embody their values, and create a…

November 6, 2025
With La Beauté, Louis Vuitton presents a cinematic beauty campaign, fronted by Steven Meisel, Hoyeon, and a diverse cast. A blend of luxury and ritual…

November 5, 2025
The new Louis Vuitton makeup line is accompanied by a virtual try-on experience using augmented reality, redefining the beauty experience. A technological innovation…

November 2, 2025
In 2025, the Louis Vuitton Foundation will dedicate an exceptional retrospective to Gerhard Richter, bringing together nearly 270 works. A major event for…

October 29, 2025
In Soho, Louis Vuitton has created an immersive beauty pop-up where sleek design, personalized services, and expert workshops redefine the cosmetic discovery experience

October 27, 2025
At the Louis Vuitton café, Maxime Frédéric presents a Parisian tea time combining couture pastries and exceptional teas. A ritual of the art of living…

October 23, 2025
At Art Basel Paris 2025, Louis Vuitton will unveil an installation by Takashi Murakami on the Balcon d'Honneur of the Grand Palais, centered around Artycapucines VII.…

October 21, 2025
The Interbrand 2025 ranking reveals a luxury landscape in reinvention. Leaders consolidate their lead while new brands rise thanks to…

October 16, 2025
The Louis Vuitton and Vendôme dispute reveals the legal limits of a luxury brand's use of a city name. Between…

October 4, 2025
A beautiful Assouline book explores Louis Vuitton through 54 themes blending history, design, collaborations, and travel. Published on November 3rd…