BMW Group and the strategic integration of Alpina in the luxury automotive sector
January 7, 2026
BMW officially integrates Alpina and launches BMW ALPINA as an exclusive brand within the group. The objective: to strengthen its position in the…
Alpina
Founded in Geneva in 1883 by Gottlieb Hauser, Alpina was a pioneer of the Swiss sports watch: its 1938 Alpina 4 already established the four essential criteria of the genre: shockproof, antimagnetic, water-resistant, and made of steel. A long-time supplier to aviators and skiers, the brand cultivates a unique positioning: accessible, Swiss-made sports watches. A sister brand of Frédérique Constant within the Citizen group since 2016, Alpina now offers its Startimer, Seastrong, and Alpiner collections, blending mountain heritage with in-house calibers.
Luxury car buyer preferences: focus on BMW and Tesla
September 30, 2025
KBB confirms: BMW stands out thanks to its design, dynamics, and masterful technology, while Tesla suffers from perceived quality and after-sales service
Aura Collection by De Beers
August 3, 2025
Jeweler of light, De Beers captivates us with its new collection of sparkling jewels enhanced by the expertise of…
Alpina Diver Midsize: the 38mm Swiss diving watch water-resistant to 300 meters
August 3, 2025
An Alpina watch steeped in over a century of sports watchmaking. With its compact 38mm case and water resistance to 300 meters…