Kering and Vogue Italia launch Cinemoda Club , a bridge between fashion and cinema
In a rapidly evolving creative landscape, Kering reaffirms its ambition as a cultural leader with Cinemoda Club, a program run in partnership with Vogue Italia. The objective is clear: to bring together designers, filmmakers, and audiences around a shared conversation where fashion enriches and visual culture cinema illuminates The ideas of sustainability andinnovationprogram features screenings, panels, and workshops that transform perspectives on contemporary creation.
's role Kering in the fashion
the leading fashion group that owns Gucci, Saint Laurent , and Bottega Veneta, Kering, has established itself over the years as a driving force in innovationand sustainability .With Cinemoda Club, the group is taking a further step to unite talent and foster meaningful dialogue. The central idea is to place ethics at the heart of style, through narratives that showcase eco-thusbecomes both aand medium a design, traceability, and exceptional craftsmanship. Fashion market, where responsibility is expressed through design and discourse.
Vogue Italia, an editorial institution and creative catalyst
magazines fashion, Vogue Italia offers a forward-thinking perspective on imagery. Its partnership with Cinemoda Club strengthens the editorial . By programming films and inviting diverse voices, the magazine acts as a catalyst , capable of inspiring, enlightening, and sometimes challenging the status quo.
's strength Vogue Italia lies in its aesthetic standards, its ability to decipher trends and transform intuitions into cultural movements.
content Educational and inspiring to nurture culture
Conceived as a living laboratory, Cinemoda Club offers a triptych of experiences aimed at both professionals and enthusiasts.
• films classic and contemporary stylistic that explore questions of image,costume , and narrative. • Panel discussions bringing together designers, directors, costume designers, and critics to compare methods and perspectives.
• Creative workshops exploring art direction, lighting, textiles, color , and storytelling as applied to fashion and film.
This format blends theory and practice, knowledge and curiosity, to stimulate collective intelligence.
vision sustainable that structures the narrative
The partnership is not limited to celebrating aesthetics. It champions a sustainable vision and a responsible approach to creation.
The debates address the life cycle of a garment, the selection ofmaterials more virtuous repair, recyclability and the environmental impact of theimage itself.
Underlying this, Kering and Vogue Italia remind us that the luxury of tomorrow is based on quality, sustainability and the sincerity of storytelling.
Powerful themes to decipher the era
Each session focuses on a specific theme, conceived as a gateway to current issues. Visual storytelling in service of a conscious brand. Costumes skin for a character and a vehicle forinclusion. Art direction in the age of digital tools and AIsecond creative. Archives as a resource for the future.
These themes help to illustrate how fashion cinema and other each to create powerful imaginaries.
A direct impact on visual culture
By bringing these two worlds together, Cinemoda Club has the potential to transform the way we interpret images. The films illuminate design through dramaturgy and rhythm.
silhouettes Fashion inspire costumes and color palettes. Creatives find in them a playground to test methods, share references and hone their artistic direction.
The audience, for its part, gains in understanding and enjoyment, because it more easily connects what it sees with what it feels.
Giving a voice to creators and filmmakers
The support of creators and filmmakers testifies to the relevance of the initiative. All welcome a space for dialogue where constraints become drivers ofinnovation. The testimonials emphasize the importance of collaboration and cross-disciplinary approaches.
By bringing together actors, designers, directors of photography, costume designers and producers, Cinemoda Club highlights the gestures that compose theimage and the care taken with every detail.
A creative momentum destined to grow
The ambition is not fixed. Feedback from participants informs the evolution of formats, the selection of films, and the invitation of new speakers. The goal is to build a sustainable community, both local and international, capable of circulating ideas between schools, studios, fashion and cinemas ,.
This dynamic lays the foundations for a network that matters in the creative ecosystem.
Why does this matter to the industry?
By combining sustainability, innovation and culture, Kering and Vogue Italia are establishing a framework that could inspire other groups and media outlets. Luxury , is no longer conceived solely in terms of products; it is experienced through content and tangible evidence of responsibility. Cinemoda Club exemplifies this shift, making interdisciplinary dialogue a true strategic tool.
Conclusion: Towards a connected future between fashion and cinema
With Cinemoda Club, Kering and Vogue Italia are redefining the boundaries between fashion and cinema , offering a demanding framework where aesthetics,ethics, and educationadvance together. The screenings, panels, and workshops promise to enrich the visual culture of those who create, learn, and watch.
It is an invitation to think about beauty responsibly, to describe luxury accurately, and to make innovationa shared language.
Summary
Cinemoda Club, a joint initiative of Kering and Vogue Italia, brings together fashion and cinema through a program of screenings, panels , and workshops. The project highlights sustainability,innovation , and education,giving a voice to designers and filmmakers to enrich visual culture .
Conceived as a laboratory of ideas, the ecosystem promotes collaboration, sheds light on the challenges ofeco-design and establishes a new benchmark for a luxury .
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