By launching his first skiwear with Nike, Jacquemus confirms something we already suspected from his previous collaborations with the Swoosh brand. Luxury is no longer confined to the catwalk, glamorous dinners, and front rows. It ventures onto the slopes, onto the ski lifts, and onto high-altitude terraces.
With the Jacquemus x Nike skiwear, the Provençal designer makes a highly anticipated foray into the world of winter sports, blending technical performance, couture minimalism, and aoutdoor .
Here, the promise is clear: a skiwear collection designed as much for tackling a black diamond run as for showing off at the bar of a stylish lodge. Fashion that fully embraces the fusion of luxury and sportswear , and speaks to a generation that wants it all, without compromise.
This collaboration is part of the long history of the Jacquemus x Nike partnership.
The collaboration between Jacquemus and Nike is nothing new. Since 2022, the two brands have been releasing numerous capsule collections that blur the lines between luxury fashion and athletic performance. From sneakers with minimalist athletic silhouettes and athleisure pieces that sculpt the body while remaining highly desirable, to the Moon Shoes that have become coveted objects, the partnership has already proven its ability to create a buzz.
With the Jacquemus x Nike skiwear, the partnership reaches a new level. It's no longer just about athleisure, but about true technical skiwear, capable of withstanding harsh weather, cold temperatures, and the demands of skiers. For Nike, it's an opportunity to showcase its technical expertise to a fashion-conscious clientele. For Jacquemus, it's a way to open a new chapter in its history, a story of mountains, snow, and high-tech performance.
Skiing, Simon Porte Jacquemus's favorite sport
Behind this Jacquemus x Nike skiwearlies a very personal story. Simon Porte Jacquemus has often spoken of his love for skiing, which he describes as his favorite winter sport and a playground that is as much about emotion as it is about aesthetics. The collection draws inspiration from the skiwear archives of the 80s, with references to the graphic combinations and intense colors that populated vintage mountain vacation photos.
This nostalgia is evident in certain silhouettes and in the way colors are used, but it's always revisited with the ultra-contemporary perspective that is the hallmark of Jacquemus Homme. The result is a mountain wardrobe unlike any other, somewhere between a fashion capsule and technical gear.
A skiwear collection that caters as much to the slopes as to après-ski.
A complete wardrobe for winter
The Jacquemus x Nike skiwear is presented as a complete mini mountain wardrobe. It includes ski jackets, technical pants, a ski suit, mid-layers, and more fashionable pieces designed foraprès-ski.
The idea isn't just to dress winter sports enthusiasts on the slopes, but also to accompany them through all the moments surrounding skiing. A day in the powder, lunch in the sun on a snow-covered terrace, a return to the chalet, an evening in a trendy resort. The collection follows this rhythm, from morning to night, focusing on versatile pieces.
The silhouettes remain true to the Jacquemus: clean lines, precise volumes, and a subtle sensuality, sometimes closer to the body than one might expect in skiwear . These are far removed from bulky, shapeless outfits. Here, the body remains legible, proportions are carefully considered, and the style is confidently asserted.
Minimalist aesthetics in the service of performance
The heart of the Jacquemus x Nike skiwearlies in these jacket and pant sets constructed from premium technical fabrics. Key pieces, such as the triple-layer GORE-TEX parkas, are designed to withstand snow, wind, and moisture, while remaining lightweight and comfortable.
Nike's signature style is evident in their approach to performance. Waterproof seams, sealed zippers, adjustable hoods, discreet ventilation systems, and strategically placed zippered pockets keep essentials close to the body. Nothing is left to chance, and you can feel the expertise of a brand that has been equipping athletes and extreme sports enthusiasts for decades.
For its part, Jacquemus infuses its sense of line, cut, and detail. The pieces remain graphic and clean, with minimalist finishes. Logos are present, but never intrusive. The Swoosh and the Jacquemus signature stand out as markers ofluxury outdoor wear, rather than as branding slogans.
Technical pieces that don't sacrifice style.
In this Jacquemus x Nike skiwear capsule collection, the choice of materials is paramount. Breathable and waterproof fabrics are used , designed to withstand harsh conditions on the slopes. The outer layers act as a shield against wind, snow, and moisture, while the linings and insulation retain body heat without excess warmth or a feeling of heaviness.
The priority remains comfort in motion. The textiles are able to follow the curves of the body, adapting to the position of the skier or snowboarder, while maintaining a clean structure to preserve that fashionable look that makes all the difference.
Tailored cuts and freedom of movement
Unlike traditional skiwear , which is often bulky, the Jacquemus x Nike skiwear pieces feature tailored cuts that hug the body without restricting it. The pants are designed to accommodate knee flexion and hip rotation. The jackets allow for true freedom of movement in the shoulders and arms, essential for smooth and enjoyable skiing.
The technical suits and outfits sometimes evoke the bodycon aesthetic so beloved by Jacquemus, but transposed to a mountain setting. The result is both sporty and ultra-graphic, ideal for those who love carving turns in the snow as much as having their picture taken as they step off the chairlift.
Practical details and clever finishes
Skiwear enthusiasts will immediately recognize a series of details that make the Jacquemus x Nike skiwear capsule as desirable as it is functional. Zipped pockets are placed at the perfect height for your ski pass, credit card, or phone. Intuitive adjustment systems are featured on the cuffs and waist. Ventilation zips on the sides and inner thighs help regulate temperature on the most intense days.
The pant and suit bottoms are designed to fit perfectly over ski or snowboard boots, with zippers and gussets designed for real-world use on snow. It's these micro-design decisions that elevate the collection from a fashion capsule to true high-end skiwear.
A color palette inspired by mountain peaks
Visually, the Jacquemus x Nike skiwear perfectly captures the essence of the mountains. A base of whites and icy blues evokes snowy landscapes, winter skies, and glaciers. Added to this are touches of vibrant, almost pop colors, reminiscent of vintage 80s ski suits, adding a signature Jacquemus.
These contrasts ensure visibility on the slopes while maintaining a distinctly couture look. An immaculate coat, enhanced by a colorful lining. Midnight blue technical trousers paired with a top in an unexpectedly sunny hue. The palette tells a story of contemporary mountain life, where nature inspires color, but everything is filtered through the eye of a designer.
Silhouettes designed for both the city and the station
Another strong point of this Jacquemus x Nike skiwear is the ability of the pieces to transcend the strict confines of winter sports. Some models, particularly the mid-layers, fitted tops, more streamlined pants, or technical shirts, can be worn in the city, far from the mountain peaks.
It's easy to picture technical leggings worn with a long coat in Paris, a water-repellent shirt worn as a weekend shirt, or a GORE-TEX jacket styled as an urban bomber jacket on a rainy day. This is where the fusion of luxury and outdoor wear truly comes into its own. Skiwear becomes a distinct style language, no longer simply a contextual uniform.
Luxury skiwear, the new playground for brands
The Jacquemus x Nike skiwear is part of a broader movement: the rise of high-end skiwear. Mountain holidays are being reinvented, resorts are being modernized, chalets are becoming Instagrammable, and luxury customers no longer want to choose between functionality and style.
Skiwear is becoming a strategic segment for brands, at the crossroads of several strong trends: the search for comfort and performance, the appetite for chic outdoor style , and the desire to build a holistic wardrobe capable of covering all situations, from the office to the ski slopes. In this context, a capsule collection like Jacquemus x Nike skiwear naturally finds its place.
Consumers in search of a visual identity
The new luxury skiwear is no longer satisfied with simply functional equipment. They seek outfits that reflect their style, personality, and cultural references. A skier who chooses a Jacquemus x Nike skiwear isn't just looking for technical performance; they're also expressing their commitment to a certain aesthetic, a particular vision of fashion.
This capsule collection speaks to those who ski , as well as those who simply enjoy adopting a sophisticated mountain look for a few days in the mountains or for everyday wear in the city. Clothing becomes a marker of belonging to a community: that of outdoor luxury and couture sportswear.
A more responsible approach to technical clothing
In the skiwear, the issue of sustainability is more sensitive than ever. Consumers are increasingly attentive to the life cycle of their ski clothing, the choice of materials, the repairability and longevity of the garments.
The Jacquemus x Nike skiwear embodies this approach, with a focus on materials and processes. The use of high-quality technical fabrics, designed to last for several seasons, reflects a commitment to more responsible consumption. Some pieces incorporate percentages of recycled materials, in line with Nike in its performance collections, while Jacquemus continues its move upmarket with garments designed to stand the test of time rather than fleeting trends.
An investment rather than an impulsive purchase
Luxury skiwear remains an investment, but it's precisely this notion that appeals to a segment of the clientele. Rather than buying a different outfit each winter, fans of Jacquemus x Nike skiwear favor statement pieces that are timeless in style and robust in construction.
Wearing the same technical jacket for several seasons, reinterpreting it with different accessories, using it in the city as well as in the resorts, is also a form of understated luxury, far removed from constant renewal. In this respect, the capsule collection responds to a contemporary demand: less but better, even on the slopes.
A spectacular display blending fashion and mountains
True to its penchant for immersive scenography, Jacquemus conceived the presentation of the Jacquemus x Nike skiwear as a genuine experience. The collection was unveiled in a setting that blended mountain aesthetics with a festive atmosphere, featuring sporting performances, demonstrations on snow, and moments of contemplation.
This staging underscores the very essence of the capsule collection: fashion that lives, breathes, and breathes theoutdoors, far removed from traditional runways. Guests are invited to try on the pieces, feel the fabrics, and assess the consistency between the concept and the reality. It's a way of reminding everyone that skiwear isn't judged solely on the hanger, but in action.
When the mountain becomes a new catwalk
With the launch of Jacquemus x Nike skiwear, one message is clear: the mountains are becoming a new catwalk. The slopes, terraces, and resort halls are transforming into stages for observing looks, where the detail of a cut, the color of a ski suit, or the line of a technical jacket counts as much as the latest "it" bag in the city.
In this new stylistic grammar, the Jacquemus x Nike skiwear occupies a prominent place. It brings a couture dimension to the skiwear , while still adhering to the principles of performance. It is precisely this tension between style and function that makes it such a contemporary offering.
Jacquemus x Nike skiwear: a new definition of outdoor luxury
Ultimately, the Jacquemus x Nike skiwear doesn't just tick the boxes for a successful collaboration. It poses a truly fundamental question: what does luxury when it leaves the plush lounges to face the cold, the snow, the wind, and high-speed descents?
The answer is multifaceted. Outdoor luxury is about technical materials, performance, and precise tailoring. It's also about emotions, memories, landscapes, and a passion for a sport like skiing. Finally, it's a way to assert a style, a visual identity, in an environment that was long dominated by purely functional codes.
With this Jacquemus x Nike skiwear capsule collection , Simon Porte Jacquemus and Nike offer a vision that reconciles all these aspects. Winter sports enthusiasts will find equipment that meets their exacting standards. Luxury fashion aficionados will see a new way to express themselves, even at the top of a chairlift.
And deep down, that may be the true definition of luxury in 2025. A luxury that is no longer afraid of snow, that goes out, that lives, that slides, that sometimes falls and gets back up, always with style.
