A spectacular dress is ultimately only the most visible part of the Elie Saab universe. Behind the red carpets, the embroideries and the evening silhouettes lies a true grammar: draping, precise tailoring, lace, plays on transparency, gradients, luminous materials and a keen sense of line.
It is this grammar that Elie Saab and H&M will attempt to translate on a large scale. The collaboration, whose commercial launch is officially set for October 22, 2026, will bring together women's and men's clothing, accessories, and more.
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