Key points

1923: The Cherry Lane Theatre is founded in Greenwich Village by a community of experimental artists. A24 presents it today as the oldest continuously operating Off-Broadway theatre in New York, giving the Dior partnership a genuine heritage dimension rather than simply providing a backdrop for events.
June 30, 2025: LVMH officially presents Jonathan Anderson's first Dior collection. From this inaugural show, the designer creates a dialogue between fashion, museums, literature, and art history, foreshadowing the cultural grammar that the House is now amplifying with A24.
September 10, 2026: Dior and A24 announce their two-year creative partnership encompassing film, theater, fashion, and live events. Dior becomes the main partner of the Cherry Lane Theatre, and the alliance is launched with a campaign featuring Sabrina Carpenter, Camille Cottin, Josh O'Connor, Drew Starkey, and Sophie Wilde.

Dior x A24: what does the partnership actually entail?

What if one of Dior's new strategic territories was neither a boutique, nor a catwalk, nor even a bag, but a century-old theater in the West Village? On September 10, 2026, Dior and A24 officially announced a two-year creative collaboration uniting fashion, fashion,

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About the author

Elise Moreau

Editor-in-Chief - Fashion & Jewelry

Élise Moreau is the editor-in-chief of Luxe Daily, specializing in haute couture fashion and fine jewelry. With over ten years of experience in the media…

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