Burberry Winter 2025: From the catwalk to the campaign

With its Winter 2025 campaign entitled "A Grand Escape," Burberry showcases the wardrobe designed by Daniel Lee in the salons and gardens of Wolterton Hall, a Palladian mansion in Norfolk. Unveiled on September 2, 2025, this series of images extends the runway show presented a few months earlier at Tate Britain, transforming the inspiration of grand English country houses into a visual narrative.

Embossed leather trench coats, coats with soft volumes, velvets inspired by the designs of William Morris, tartans, riding boots and bags borrowing their lines from saddlery: the collection brings Burberry's heritage into dialogue with a freer form of British romanticism.

Daniel Lee does not seek to recreate a static England. He captures its textures, customs and contradictions: the rigor of Savile Row versus bohemian eccentricity, rainwear versus indoor fabrics, the functionality of outerwear versus the preciousness of brocades.

The season's narrative unfolded in two distinct parts.

The first chapter took place on February 24, 2025, during the Burberry show held at Tate Britain to close London Fashion Week. Daniel Lee imagined Londoners leaving the capital on Friday evening, luggage in hand, to head to the countryside, walk in the rain and rediscover the slightly faded interiors of grand English estates.

The second chapter arrived on September 2, 2025 with the "A Grand Escape" campaign. The clothes then left the museum setting of Tate Britain to enter a real historical domain: Wolterton Hall, a Palladian residence designed by the architect Thomas Ripley.

This continuity gives depth to the collection. The setting is not added afterward to produce beautiful images: it materializes the universe that had nourished the clothes from their conception.

This way of linking creation, heritage and communication echoes the House's more general work around its national identity, also analyzed in our article dedicated to Burberry, the "royal core" and the art of telling the story of Great Britain.

"A Grand Escape": Wolterton Hall as a campaign character

Photographed by Sam Rock under the creative direction of Daniel Lee, the campaign unfolds in the lounges, corridors and gardens of Wolterton Hall.

The woodwork, tapestries, upholstery, and architectural perspectives directly echo the materials of the collection. A velvet coat seems to extend an antique curtain. A floral print engages in a dialogue with wallpaper. Embossed leather recalls the textures of patinated furniture.

The setting primarily serves to portray an England that is less ceremonial than it might seem. The characters are not depicted as the solemn occupants of a manor house, but as a community of slightly eccentric visitors, gathered for a break from London.

The distribution includes, in particular:

British actor Rupert Everett ;
model and artist Jeny Howorth ;
actor Luther Ford, known for his portrayal of Prince Harry in The Crown ;
models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet.

This generational diversity reinforces the idea of a wardrobe that is not dependent on a single age. Burberry tells less of an idealized story of youth than a shared way of inhabiting clothes, places, and British culture.

At Tate Britain, an imaginary manor house preceded Wolterton Hall

For the fashion show, Burberry did not choose a rural setting, but the Tate Britain, a London institution dedicated to British art.

Themuseum's interior had been transformed by large draperies evoking landscapes painted by British masters, tapestries, and frescoes from historic homes. The blue Burberry catwalk traversed this theatrical environment, somewhere between a museum, an aristocratic drawing room, and a house temporarily covered with protective sheets.

The cast brought together models, musicians and actors from British culture. Richard E. Grant, Lesley Manville, Elizabeth McGovern and Jason Isaacs were among the personalities present on the catwalk, while the soundtrack featured Sinéad O'Connor.

The show therefore did not literally reproduce a country house. It condensed the visual features of one before the September campaign placed them in a real architectural setting.

To place this presentation in its creative calendar, also check out our guide to London Fashion Week.

The great English fashion houses transformed into clothing

Daniel Lee's proposal stems from a simple idea: to bring materials from the interior to the exterior. Tapestries, wallpapers, curtains, blankets, velvets, and upholstery fabrics thus become sartorial references. The exercise could have easily veered into historical costume. Yet it remains contemporary thanks to the construction of volumes, unexpected combinations, and a certain relaxed feel.

Trench coats that go beyond just gabardine

The Burberry trench coat remains the season's focal point, but it departs from its most classic version. The collection notably introduces:

embossed leather trench coats;
proposals in velvet and jacquard fabrics;
corduroy models;
short coats made of worked leather;
pieces made of deliberately frayed damask;
capes incorporating some technical elements of the trench coat.

The historical references—paws, belts, structured shoulders, and protective lines—remain perceptible. However, the change in material alters their function. The military and functional garment becomes, by turns, a dressing gown, an evening coat, or an almost decorative piece.

Burberry also points out that its Heritage trench coats are made in Yorkshire and finished by hand by specialist tailors. This artisanal dimension is part of the House's heritage, even if not all seasonal pieces necessarily follow the same location or manufacturing process.

Coats that look like dressing gowns

Several coats in cashmere, mohair wool, or alpaca blends are crafted with unusual suppleness. Shawl collars, enveloping volumes, and integrated scarves evoke dressing gowns worn in the intimacy of a grand salon. But the proportions, the quality of the drape, and the controlled shoulders avoid any hint of sloppiness.

This ambiguity is one of the collection's strengths: comfort doesn't compromise structure, and sophistication doesn't hinder movement. The new Ellingham car coat also amplifies volume, confirming Burberry's commitment to placing coats and outerwear at the heart of its creative expression.

Tartan and the Burberry Check in conversation

The tiles are not treated as an isolated logo.

Daniel Lee brings together Burberry Check, rural-inspired tartans, wool checks, and leather intarsia constructions. Some pleated kilts are paired with trousers or tailored pieces, blurring the lines between menswear, womenswear, military, and folk clothing. Scarves become more generous, with long, thick fringes. They can be worn separately or integrated directly into a shearling or alpaca jacket.

The pattern then functions as a texture and not as a simple identifying mark.

A color palette borrowed from British landscapes and interiors

The official color palette of the collection evokes both the undergrowth and the darkened rooms of a manor house:

tapestry brown, a tapestry brown;
deer taupe, a mole inspired by the coat of the deer;
alder, similar in shade to alder;
maze green, a green reminiscent of a plant maze;
more electric reds and yellows;
stone greys and nocturnal blues.

These tones allow you to create silhouettes that are almost entirely brown, beige or green, and then break them up with a bright red, a deep blue or a floral pattern.

The result is neither silent minimalism nor total exuberance. Burberry favors a muted chromatic richness, in which the color seems to have been slightly patinated by time.

William Morris, brocades and tapestries: textiles as storytelling

The treatment of surfaces is essential. Velvet brocades evoke the decorative motifs associated with William Morris. Cross-stitch knits recall antique tapestries. Floral jacquards and peacock prints introduce an almost theatrical dimension.

On some dresses, the feather motifs are hand-cut to create relief. The fabrics therefore do not simply cover the body: they construct a visual depth comparable to that of an interior design.

This approach also gives significant prominence to British textile craftsmanship. Burberry presents the collection as an assemblage of materials transformed by British manufacturers, consistent with its discourse on design, innovation, and technical mastery.

English tailoring softened by the spirit of the countryside

Faced with the opulence of textiles, Daniel Lee established a more accessible foundation of British tailoring . The jackets incorporated certain Savile Row principles, with strong lapels, precise shoulders, and longer trousers. But these codes were relaxed by corduroy, knitwear, silk pajama shirts, and turtlenecks. Jodhpur trousers and knee-high boots added an equestrian touch. Here again, Burberry used an immediately British image without reproducing it literally.

The locker room thus alternates between several attitudes:

the landowner and his worn coat;
the guest in silk pyjamas;
the rider in boots and jodhpurs;
the aesthete in velvet;
the city dweller who retains his tailoring but accepts a more romantic fabric.

This layering of characters partly explains the narrative strength of the campaign.

Burberry Accessories Winter 2025

The accessories directly extend the equestrian and domestic inspiration.

The Bridle bag

The Bridle bag combines a saddle-inspired shape with a curved top handle and metal elements reminiscent of a horse's bridle. Its design remains clean enough to complement an urban suit, while its details connect it to the imagery of the English countryside.

The Highlander bag

Highlander bags are notably crafted from leathers worked with intarsia to replicate checks. Their patinated appearance reinforces the impression of objects that have already been used and are destined to last for several seasons.

Cavalier and Ledger boots

The Cavalier and Ledger boots take their design cues from equestrian clothing. Some versions use embossed leathers or intarsia constructions inspired by interior fabrics.

Cameo slippers

The Cameo slippers in quilted velvet introduce a more unexpected note. They literally translate the transition from the bedroom to the outdoor dressing room, a recurring theme of the collection.

Responsible materials: what Burberry actually claims

The initial text attributed to the collection "certified wools," "recycled gabardines," and "traceable leather." Official sources relating to the fashion show and campaign do not allow us to confirm that each piece in the Winter 2025 collection precisely meets these three criteria. It is therefore necessary to distinguish between information specific to the collection and results published at the group level.

For its 2025-2026 financial year, Burberry states that:

86% of its key raw materials were certified or considered to be from responsible sources according to its own portfolio of criteria;
100% of the leather covered by this indicator came from certified tanneries;
the proportion of certified wool had increased from 58% to 76%;
approximately 41,000 products had been repaired or refreshed under ReBurberry services;
The House continued to develop its raw materials traceability program.

These indicators show progress in the sourcing policy, but they do not constitute an individual certificate for each garment in the campaign.

This distinction is important when discussing sustainable fashion, avoiding the misrepresentation of corporate commitments as unproven product characteristics. In France, this vigilance is also becoming a regulatory requirement. Since October 1, 2025, any company voluntarily communicating a textile environmental score must also present the environmental cost calculated using the official methodology, without creating any contradiction or confusion.

To compare this approach with a material-centric approach, our analysis of Re-Nylon at Prada revisits the conditions necessary to transform an environmental commitment into an identifiable product attribute.

A collection serving the "Timeless British Luxury" strategy

Burberry presents the Winter 2025 show as the first show entirely conceived within the framework of its new brand expression, dubbed "Timeless British Luxury." This strategy seeks to make Burberry's identity more immediately understandable by revisiting its historical categories:

trench coats and rainwear;
the coats;
scarves;
the Burberry Check;
British tailoring;
links with the culture, landscapes and institutions of the United Kingdom.

The " A Grand Escape " campaign encapsulates these elements perfectly. It doesn't ask the public to learn a new visual language: it re-orchestrates signs already associated with the House.

This clarification accompanies the Burberry Forward recovery plan , implemented under the general leadership of Joshua Schulman. The group notably indicated that the Winter 2025 show saw an increase in interactions, media reach, and the number of digital viewers compared to the Winter 2024 show.

The commercial and creative implications of this refocusing are explored in our analysis of Burberry's return to profitability.

Burberry is no longer just selling a garment, but a context

The campaign illustrates a significant evolution in the communication of luxury brands. A coat is no longer shown solely for its cut. It is placed in an environment that explains its use, its heritage, and the attitude it represents.

At Wolterton Hall, the customer can imagine:

the trench coat worn in a light rain;
the enveloping coat during a weekend in the countryside;
silk pyjamas in a dimly lit living room;
riding boots in a damp garden;
the generous scarf between the station and the house.

The decor thus constructs a Burberry lifestyle. It recalls that the House is historically linked to protection against the elements, while adding a cultural and domestic dimension.

This desire to create living spaces, and not just showcases, is also reflected in Burberry's installation at the Monocle Café in Paris.

How to wear the Burberry Winter 2025 aesthetic?

The collection includes highly elaborate pieces, but its language can be transposed into an everyday wardrobe.

A daytime look centered around the trench coat

Associate:

a brown or sand-colored trench coat;
an ecru cable knit sweater;
straight-leg trousers in grey or taupe;
leather shoes with thick soles;
a generously sized plaid scarf.

The contrast between the structured trench coat and the softer knitwear restores the balance of the collection without tipping into a total look.

An evening silhouette in velvet

Choose :

a dark velvet coat or jacket;
a thin turtleneck;
a midi skirt with a slit or tuxedo trousers;
high boots;
a saddle-inspired top-handle bag.

A single decorative material is sufficient. The rest of the silhouette can retain simple lines.

A weekend interpretation

Create the look with:

a parka or a quilted jacket;
an Oxford shirt;
raw denim;
riding boots or derbies;
a maxi wool scarf.

This version places greater emphasis on functionality and Burberry's outdoor heritage.

A bolder option

Overlay:

a silk pyjama shirt;
a suit made of wool or corduroy;
a soft coat with a shawl collar;
checkered accessories.

The pyjama shirt brings the bohemian offbeat that runs through the collection, while the tailoring maintains the silhouette.

What the "A Grand Escape" campaign says about Burberry

The Burberry Winter 2025 campaign isn't solely based on nostalgia. It demonstrates how a fashion house can reactivate its heritage without simply reproducing its archives. Historical symbols are still present, but they change in material, size, and context.

The trench coat evolves from gabardine to embossed leather. Tartan becomes intarsia. The dressing gown transforms into a coat. Upholstery fabric becomes tailoring. Equestrian clothing leaves the stable for the catwalk.

This method allows Daniel Lee to make Burberry instantly recognizable while still maintaining room for experimentation.

"A Grand Escape" is aptly named: it represents an escape from London, but also a temporary departure from traditional categories. Daytime wear borrows from evening wear, interiors interact with exteriors, and the past becomes a source of creativity rather than a constraint.

Burberry Winter 2025: a return to basics without stagnation

With this collection and its campaign, Burberry asserts a more legible trajectory. The House puts back at the center what constitutes its singularity: outerwear, British weather, checks, fabrics, equestrianism, tailoring and a form of slightly offbeat aristocratic humor.

This refocusing does not mean that Burberry is abandoning modernity. Rather, it shows that, in a luxury market saturated with offerings, a clearly defined identity can become the most effective form of innovation.

The Winter 2025 collection thus succeeds in producing a rare impression: that of a wardrobe which seems old in its references, current in its construction and potentially sustainable in its desire.

Burberry Winter 2025 FAQs

When was the Burberry Winter 2025 collection presented?

The collection was presented on February 24, 2025 at Tate Britain, during London Fashion Week.

What is the name of the Burberry Winter 2025 campaign?

The campaign is titled "A Grand Escape". It was unveiled on September 2, 2025.

Where was the "A Grand Escape" campaign photographed?

It was created in the drawing rooms and gardens of Wolterton Hall, a Palladian mansion located in Norfolk, England.

Who photographed the campaign?

The campaign was photographed by Sam Rock, under the creative direction of Daniel Lee.

Who appears in the Burberry Winter 2025 campaign?

The cast includes Rupert Everett, Jeny Howorth, Luther Ford, Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet.

What are the main pieces in the collection?

The collection includes embossed leather or corduroy trench coats, cashmere and mohair coats, jackets with built-in scarves, Savile Row-inspired suits, jodhpurs, pleated kilts, damask dresses and equestrian accessories.

Is the Burberry Winter 2025 collection sustainable?

Burberry publishes overall indicators regarding its certified materials, leather, wool, and repair services. However, the official documents dedicated to the collection do not certify that all Winter 2025 pieces possess the same environmental characteristics.

Official Burberry sources

Three official French sources

About the author

Elise Moreau

Editor-in-Chief - Fashion & Jewelry

Élise Moreau is the editor-in-chief of Luxe Daily, specializing in haute couture fashion and fine jewelry. With over ten years of experience in the media…

See all his articles →

Burberry Winter 2025: "A Grand Escape", an escape into the English countryside