Brunello Cucinelli in Paris: why September 2026 marks a new stage?
In Paris, Brunello Cucinelli is no longer content with simply selling cashmere, suits, and the Italian art of living. The house is now transforming its history into a veritable cultural territory. In September 2026, two events will illustrate this strategy: the new address at 277 rue Saint-Honoré and the Parisian screening of Brunello: The Gracious Visionary, the documentary film directed by Giuseppe Tornatore.
Two seemingly different events. On one hand, luxury retail...
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