Olfactory revolution: AI discovering new perfumes

This article explores how artificial intelligence is making its way into perfume laboratories, alongside perfumers…

Luxury advent calendars: a new ritual for Christmas 2025

In 2025, luxury advent calendars will reinvent the wait for Christmas with gourmet, beauty and… experiences

K-Makeup is emerging as the new face of Korean beauty, driven by K-Beauty, K-Pop and…

Borsalino, the iconic Italian luxury hat brand, is launching its first women's fragrance, blending floral, woody and… notes

The article discusses Interparfums' decision to slightly lower its 2025 revenue target…

The first Jacquemus fragrance is expected in 2027, the result of a partnership between the brand and L'Oréal Luxe. A…

This article explores L'Oréal's strategy in China, between cultural adaptation, digital innovation, and a commitment to…

This editorial analyzes why influencers have become essential strategic partners for luxury beauty brands. Their…

The article analyzes the strategic alliance between Estée Lauder and XINÚ, explaining why the commitment to local craftsmanship and culture…

Born from the collaboration between Augustinus Bader's research and Dua Lipa's universe, this new brand..

With La Beauté, Louis Vuitton presents a cinematic beauty campaign, featuring Steven Meisel, Hoyeon and a cast…

With the Sephora Mariah Carey collaboration, beauty gets into the holiday spirit thanks to a collection…