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My Sephora Storefront: A Revolution for Content Creators
Sephora unveils My Sephora Storefront, an affiliate showcase where creators curate products, simplify the purchasing process…
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Articles by Sarah Cohen
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Bluemercury “Up Next”: when mature beauty changes the rules of luxury
Bluemercury Up Next celebrates mature beauty and challenges traditional anti-aging codes…
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YSL Beauty Reinvents Perfumery Standards with L'Absolu
Basketball star Shai Gilgeous-Alexander becomes the American voice of L'Absolu, the new refillable fragrance from…
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Well-being: The New Luxury of High-End Fashion Brands
Luxury is shifting towards well-being as a driver of value, focusing on personalization, transparency, materials…
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Estée Lauder Welcomes a New Leader in Research and Innovation
Estée Lauder Companies appoints René Lammers as EVP and Chief Research & Innovation Officer, effective October 1st…
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Balenciaga relaunches its perfume line with iconic bottles
Balenciaga is relaunching its perfume line by reinterpreting the iconic Le Dix bottle from 1947 with…
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Estée Lauder in 2026: $100 million under pressure, but luxury brands are bouncing back
Estée Lauder 2026 is beginning its rebound, driven by the resilience of its beauty brands…
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5 luxury spas in France for radiant skin all summer long
Luxury spas in France: 5 exceptional addresses offering expert treatments, thalassotherapy, vinotherapy and rituals…
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Tanning: why does a sun-kissed complexion still fascinate despite the risks?
Why does the quest for the perfect tan persist in 2025, despite the risks? A deep dive into…
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MAC Illustrated Collection: Julie Verhoeven's arty makeup bags
When M·A·C transforms the makeup bag into a graphic work of art With its abstract faces, its colors…
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Easy Chic by Giorgio Armani: the Autumn-Winter 2012-2013 makeup collection
Easy Chic by Giorgio Armani revisits makeup classics in an elegant Autumn-Winter 2012-2013 collection…
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Kiehl's Aromatic Blends Perfume Collection
For the back-to-school season, the cosmetics brand Kiehl's is offering us a new Aromatic Blends collection…