When British sporting DNA meets the precision of a great Champagne house, the customer experience takes on a whole new dimension. Aston Martin and Bollinger join forces to combine performance, heritage and the art of living — on the track, in a private lounge or in the heart of the vineyards.
Shared values, a common language
Excellence, craftsmanship , attention to detail: founded in 1913 and 1829 , the two houses share a demanding vision of time and quality. Here, they speak of finely crafted engines and reserve wines, sculpted bodywork and aging in oak barrels: the perfect touch as a shared goal.
Large format launch
An inaugural event will set the tone: Bollinger tastings alongside the latest Aston Martin models, meetings with cellar masters and engineers, and a scenography that blends automotive design and winemaking expertise.
A customer experience that is lived
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Private tastings and food and champagne pairings
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Tours of the Bollinger House and its cellars
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Driving tests (road & track) of the new Aston Martin models.
Objective: to create memorable moments where luxury felt
A global, tailor-made presence
Car shows , food festivals , exclusive events: the partnership will follow customers across all continents, with intimate ultra-targeted surprises .
Sustainability as a compass
Bollinger continues its responsible winemaking practices ; Aston Martin accelerates its low-carbon conscious luxury , without sacrificing pleasure.
And tomorrow?
Under consideration: a private club offering access to estates, previews, co-branded limited series and immersive experiences where cars and champagne interact.
The art of fusion
Aston Martin × Bollinger is the meeting of two icons that transform a tasting or test drive into a lasting memory . Two worlds, one signature: elegance in motion.
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