When tea time becomes brand territory: the Ladurée x Casablanca case
June 3, 2026
Ladurée and Casablanca present a summer tea time where refined pastry, sunny fashion and experiential luxury meet.
Ladurée
Since 1862 and the boutique founded by Louis Ernest Ladurée on Rue Royale, the establishment has embodied the Parisian tea room, with its painted ceilings and almond green hues. It was here, at the beginning of the 20th century, that Pierre Desfontaines had the idea of joining two macaron shells around a ganache filling: the Parisian macaron was born, now available in dozens of flavors and sold on every continent. A member of the Holder Group, Ladurée exports a sweet French art of living, from the Champs-Élysées to Tokyo, blurring the lines between pastry and fashion accessory.
