Lancôme

Founded in 1935 by Armand Petitjean, who presented five perfumes at once at the Brussels World's Fair, Lancôme takes its name from a Loire Valley château and uses the rose as its emblem. L'Oréal's flagship luxury brand since 1964, Lancôme combines cutting-edge skincare with Advanced Génifique, makeup, and globally renowned fragrances, from Trésor to La Vie est Belle. Iconic ambassadors, laboratories, and the Lancôme rose cultivated in Grasse: a certain vision of the radiance of French beauty, generous and optimistic.