An innovative collaboration
Designed for the fairway and the city, the capsule combines Lexus elegance and Malbon codes : modern cuts, technical materials, premium finishes.
Flagship products
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Breathable polo shirts & t-shirts for performance.
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Comfort and style golf trousers
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Accessories (caps, bags, gear) combining practicality and style.
Events & Community
Tournaments, meetings and activations with influencers and golf figures to showcase the collection in situ .
Digital & social campaign
Exclusive content (lookbooks, athlete/pro-am stories), UGC encouraged to create an engaged community around the capsule.
Eco-friendly design
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Recycled materials used in several pieces.
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Local/sustainable production whenever possible.
Perspectives
A first step that is set to expand: new capsules , events and extensions in the sports / lifestyle .
Lexus x Malbon
Lexus x Malbon goes beyond simple co-branding: it's a comprehensive experience where style, performance and sustainability redefine the golf wardrobe.
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