Fashion
When strength becomes chic: the aesthetics of muscle and the new premium femininity
Strength, posture, performance: the aesthetics of muscle are redefining premium femininity and forcing beauty to speak science…
Research
Results for " Saint Laurent "
87 results
Beauty
Theodora for Angel Nova: how Mugler rewrites perfume desire with a "Boss Lady"?
When a perfume house announces a new ambassador, the news seems straightforward. Yet, in the world of luxury perfumery…
Business
Kering's new direction: what Florence's Capital Markets Day reveals
On April 16, Kering chose Florence to host its Capital Markets Day for investors and analysts…
Business
Behind the scenes at the major fashion houses: what the Comité Colbert's immersion really reveals
The Comité Colbert occupies a unique place in the French luxury ecosystem: that of a unifier.
Business
Icicle and Kering: the bet on Chinese quiet luxury
“Quiet luxury,” literally a discreet luxury, refers to an aesthetic based on quality perceptible to those in the know…
Business
When a series shapes desire: Euphoria and the new alliance of luxury
For a long time, cinema was the natural playground of prestige, red carpets and grand..
Fashion
How is Zara redefining desirability in 2026, at the crossroads of mass market and luxury?
Referring to Zara as a "star brand" in 2026 is not just a figure of speech:…
Business
When YSL Beauty turns Snapchat into a veritable product launch theater
In the premium beauty industry, influence has long functioned as a showcase: a face, a product, a code…
Design
The premium flagship store, a laboratory for experience and loyalty in the omnichannel era
In retail terminology, a "flagship" is no longer simply a large store in the best location…
Fashion
Fashion 2026 Call for Projects: The public boost that can structure an emerging brand
In the French ecosystem, fashion takes place as much in studios as in workshops, offices…
Fashion
When Alaïa elevates jeans: the keys to Alaïa Denim, from Japanese craftsmanship to the perfect fit
Seeing the House of Alaïa invest in denim is more than just a passing fad. Alaïa Denim, a new line…
Beauty
When the department store becomes a beauty destination: the new direction of Galeries Lafayette Haussmann
In Paris, certain openings serve as a barometer. The inauguration, at Galeries Lafayette Paris Haussmann, of the largest space…