IHG: A new era for private residences

IHG opens a new chapter for private residences

Today's high-end traveler is no longer satisfied with a nice room and a good breakfast. They want to inhabit the city for a few days, sometimes several weeks, with the comfort of an apartment and the reliability of a large hospitality establishment .

It is precisely in this area that IHG is making its moves. By launching a structured offering of private residences , the group provides a clear response to the rise of extended stays, professional nomadism, and the desire for privacy that characterize our era.

The ambition is simple to formulate and demanding to maintain: to combine the freedom of a home with the signature services of luxury hotels .

Why was the market waiting for this format?

In recent years, the line between high-end rentals and hotels has become blurred. Travelers want to cook part of the week, work in peace and quiet, entertain friends, enjoy impeccable laundry service, and have a concierge who knows the neighborhood.

IHG 's private residences meet this expectation, with addresses designed for living, not just sleeping. They offer the same high standards of security, brand consistency, and operational expertise as an international group—all elements that travelers consider a guarantee.

A strategy built around customer experience

Rather than simply converting a hotel into a large apartment, IHG designs each residence as a true living environment. The guest experience begins before arrival and continues long after departure.

• Preferences saved for bedding, housekeeping frequency, minibar contents.

• 24-hour concierge service to orchestrate transfers, table reservations, wellness sessions and local discoveries.

• Flexible spaces that allow for the coexistence of teleworking, family time and entertaining friends.

• A team trained to provide discreet service, present when you need something and invisible the rest of the time.

This attention to real life makes a difference to families, touring artists, executives on long assignments, or couples who like to settle in rather than just stay.

Locations that tell the story of the city

The initial focus is on iconic destinations. Paris , Barcelona , ​​New York , and Tokyo are on the agenda. More than just postcard-perfect locations, IHG is looking for vibrant, well-connected neighborhoods with a wealth of independent shops, museums, gardens, and fine dining.

Private residences thus become sensitive bases for discovery. One experiences the city at street level, while maintaining the foundation of an international standard of service.

luxury hotel services

The promise is evident in the range of services offered. It goes beyond accommodation to encompass all the features of a high-end apartment.

• Cleaning services of your choice, from daily to on-demand.

• Appropriate room dining, designed with local artisans and a short seasonal menu.

• Wellness spaces on site or at carefully selected partners.

• Organizing activities and excursions to experience the culture of the destination.

• IHG hotel network when needed.

This flexible network allows for the orchestration of a tailor-made stay without multiplying the number of contacts.

A contemporary design that prioritizes usability

The aesthetic signature remains intentionally serene. The residences rely on natural palettes , tactile fabrics , warm woods and legible lighting .

The kitchens are fully equipped, the bathrooms prioritize water ergonomics , and the living rooms open onto tranquil vistas. Nothing ostentatious, everything is precise.

This contemporary design enhances everyday life, because true luxury is that which is practiced.

Useful technology and ease of use

The modern home is connected, but nobody wants an instruction manual. IHG prioritizes solutions that enhance everyday life rather than gimmicky gadgets.

• high-speed Wi-Fi in every room.

• Simple home automation for light and temperature.

• A stay application that centralizes check-in, check-out, concierge requests, and equipment reservations.

The result is measured by the absence of friction: you immediately understand how the place works, you save time, you can concentrate on the journey.

A vision guided by sustainability

It's hard to imagine modern hospitality that isn't committed. The residences adopt responsible materials, high-performance insulation, and energy-efficient equipment.

Sorting is obvious, water is managed intelligently, and supplies favor short circuits when it makes sense.

This sustainability is not an added image boost, it structures the design of the premises and is part of the long-term operation.

Community as added value

IHG addresses offer discreet and elegant shared spaces: a cozy lounge for working, communal dining on certain evenings, a small library, a garden or rooftop terrace depending on the building.

You meet other travelers, exchange recommendations, and feel like you belong to a home. This gentle sociability embodies a hospitality of connection rather than mere display.

A suitable format for long stays

By combining privacy and services, private residences provide a solid response to the needs of mobile businesses, cultural productions, families between two cities or long-distance travelers.

IHG 's expertise create a reassuring package. The group sees this as a way to retain customers as well as acquire new ones.

What the traveler gains

The proposition is crystal clear. You can cook and entertain, then delegate the cleaning. You can stay for several weeks with a level of service equal to that of a nearby luxury hotel. You choose the desired level of attention, from complete independence to personalized support.

This flexibility redefines the notion of customer experience in the high-end market and makes people want to return, sometimes to another city in the network.

And now

The rollout of IHG private residences is poised to be a complementary pillar to the existing hotel portfolio. The brand sees it as a way to expand its footprint while respecting the unique character of each destination.

If the promise is kept, the model has everything to become a lasting success: it fits with contemporary uses, promotes a contemporary design for use and relies on controlled hospitality

IHG: What are the key takeaways?

With this new offering, IHG is not changing its core business. The group is extending its expertise to where travel is evolving: living longer in a place, with the comfort of an apartment and the refinement of a large house.

Private residences embody a precise, discreet, efficient, and sustainable hospitality. They promise a way of staying that resembles real life, simply more beautiful.