Watchmaking
Royal Pop, the art of blurring the lines: what Audemars Piguet gains (and risks) with Swatch
The fact that a brand like Audemars Piguet is partnering with Swatch is enough to shift the discussion far beyond the watch itself…
Research
Results for " Audemars Piguet "
48 results
Watchmaking
Audemars Piguet and the new race for integration: the case and the bracelet at the heart of the strategy
In the space of a few weeks, Audemars Piguet has sent two clear signals to the market: luxury watchmaking…
Watchmaking
Audemars Piguet: a new era with the bow in Le Brassus
In the Vallée de Joux, time has never been an abstraction. It is everywhere: in the…
Watchmaking
The Renaissance of Audemars Piguet's "Large Piece"
Audemars Piguet brings back the legendary "Grosse Pièce", a 1921 watch that reappeared at auction after nearly…
Watchmaking
Watchmaking innovation: Audemars Piguet presents its intelligent case
Audemars Piguet unveils a smart case that monitors the watch's condition, offers personalized settings, and…
Watchmaking
Audemars Piguet: 150 years of watchmaking heritage celebrated in a manifesto
Audemars Piguet celebrates its 150th anniversary with a watchmaking manifesto that reaffirms its values of craftsmanship, innovation and…
Watchmaking
Audemars Piguet: A New Leader for America
Audemars Piguet entrusts its Americas region to Louis-Gabriel Fichet to strengthen its presence, innovation and sustainability in a market…
High-tech
Audemars Piguet: A Marking Return to Watches and Wonders Geneva 2026
Audemars Piguet will make its grand return to Watches & Wonders Geneva in 2026, seven years after 2019. Objectives…
Watchmaking
When padel becomes the arena for luxury watchmaking
By formalizing its partnership with the Premier Padel world circuit in spring 2026, Audemars Piguet is marking a significant shift…
Watchmaking
N3W5 watch brand: the gamble of Swiss haute horlogerie
N3W5 watch brand, a new vision of time. The N3W5 watch brand arrives in a sector where…
Luxury brands
Over 230 luxury brands listed, from leather goods to fine watchmaking. Luxe Daily brings them all together here…
Business
Flagship jewelry and watch stores: when the boutique becomes a brand house
Discover how flagship jewelry and watch stores become true brand houses, combining customer experience, luxury, and…